S & H REAL ESTATE SALES
& MARKETING

S & H was created as a sales and marketing entity for developers in both the whole ownership market and the private residence market. Our success is built on an ability to communicate with our buyers the sense of value, lifestyle, and need that the product we are representing affords to them. Our philosophy at S & H is that when a presentation is given it is an exercise of persuasion. The presentation should illicit a new mind set, create a new attitude or modify an existing attitude and most importantly have the audience take action and make a decision.  We offer Event Marketing, V.I.P. Broker Campaigns, Virtual Sales, and Strategic Marketing.

We at S & H understand the need of having a mutual integrated ability to input and discuss all aspects of the development from the earliest stage of the planning process. The success that we have been allowed has been because of the development teams working mutually with our ingenuity and understanding of the real estate buyer in today’s market industry.

We strongly believe in the viability of resort real estate. We are committed to the development plans, vision, and the process of implementing and working with a fully integrated marketing and sales program that attracts the most sophisticated and discriminating buyers. By creating a sales program that accelerates absorption, maximized value and reduces the overall selling expense, significantly minimizing the developers risk and exposure. S & H assures accountability of their sales performance by performance clauses.

The following is a menu of services offered and available by S & H Real Estate Adviors, LLC. This list can be refined, and responsibilities will be assigned, based upon the specific needs of the client.

• Refinements to membership design and usage program including the reservation system and policies.
• Detailed pricing, plan for increasing prices, and absorption targets.
• Provide assistance to your attorney to prepare legal documents and an owners package/prospectus, as they pertain to fractional real estate, that would include, but not be limited to the following:
• Ownership interest ( description);
• Purchase and sale agreement;
• Declarations, by-laws & articles of incorporation;
• Condominium declarations;
• Club rules and regulations and reservations procedures and policies;
• HOA by-laws and voting rights;
• HOA budget/owners annual expenses;
• Management program;
• Rental pool management, policies, and procedures;
• Consumer financing;
• Owner storage;
• Concierge and other services available to owner;
• Parking rights;
• Owners rights with respect to the resale of their fractional interest and marketing;
• Structure and rules and regulations governing a Founder’s Club program including the rights of full ownership buyers to sell resell their home in fractional shares in the future.
• Club management and operations and services offered;
• Detailed Marketing and Sales Plan;
• Marketing communications, public relations, data management and direct mail program, promotion programs;
• Assistance with designing collateral materials specific to fractionals residence clubs that includes graphic presentation and a critique of written copy;
• Outside broker plan;
• Setting up a plan and procedure for handling resale’s;
• An owner referral plan;
• Sales office design;
• Purchase and sales agreement, terms of the sale, refundable and non refundable down payment and progress payments;
• Marketing and sales budget including projections/targets for sales velocity and the timing and cost of marketing and sales programs;
• Sales management and sales staffing requirements;
• Arrange and facilitate an exchange program through the RCI Registry Collection, or Resort to Resort;
• Educating and training the sales team through a series of work shops (supported by Powerpoint presentations) that address:
• Concept of fractional residence clubs and how the product differs from timeshare and whole ownership.
• Reservation systems and policies and the rotating priority system.
• How to answer the questions they will receive from consumers about fractional membership.
• Buyer hot buttons and overcoming objections.
• Other topics relevant to the fractional residence club industry.
• Reservation Campaigns and Priority Selection Events